The pet treats market in Europe is booming, driven by a combination of increasing pet ownership, the humanization of pets, and growing consumer demand for premium and specialized products. As we look toward 2025, several trends are shaping the industry, offering unique opportunities for wholesalers, distributors, and retailers to capitalize on this growth. In this blog, we’ll explore the top 15 pet treats that are expected to dominate the European market by 2025, based on current trends and market analysis.
1. Freeze-Dried Dog Treats
Freeze-dried treats are rapidly gaining popularity due to their ability to preserve the nutritional content of raw ingredients while offering convenience and a long shelf life. With a growing focus on raw and minimally processed diets, freeze-dried treats, particularly those containing organ meats and vegetables, are expected to see significant growth(
2. Natural and Organic Treats
Consumers are increasingly seeking natural and organic options for their pets, mirroring human food trends. These treats, free from artificial additives, preservatives, and fillers, cater to health-conscious pet owners who prioritize high-quality ingredients. Expect to see more treats made from single-source proteins and organic fruits and vegetables(
3. Dental Treats
Dental health remains a top concern for pet owners, making dental treats a staple in the European market. These treats are formulated to help reduce plaque and tartar buildup, ensuring better oral hygiene for pets. As awareness of pet dental health continues to grow, so will the demand for effective and tasty dental treats(
4. Grain-Free Treats
As more pets are diagnosed with food sensitivities, grain-free treats have become a preferred option. These treats cater to dogs and cats with allergies to grains, using alternative ingredients like sweet potatoes, lentils, and chickpeas(
5. High-Protein Meat Snacks
High-protein treats, especially those made from single-source meats like beef, chicken, or fish, are becoming increasingly popular among pet owners who want to provide their pets with a diet rich in protein. These snacks are ideal for active dogs and those on a high-protein diet(
6. Functional Treats
Functional treats that offer health benefits beyond basic nutrition are on the rise. These include treats fortified with vitamins, minerals, and supplements to support joint health, digestive health, and skin and coat health. As pet owners seek to improve their pets’ overall well-being, functional treats will likely see continued growth(
7. Luxury and Gourmet Treats
The trend toward premiumization in the pet industry has led to the rise of luxury and gourmet treats. These high-end products often feature exotic ingredients, gourmet flavors, and artisanal preparation methods, appealing to pet owners who want to pamper their pets(
8. Sustainable and Eco-Friendly Treats
Sustainability is becoming a critical factor for consumers, and this extends to pet treats. Brands that emphasize eco-friendly sourcing, recyclable packaging, and sustainable ingredients are gaining traction. Look for an increase in treats made from sustainable protein sources like insects or plant-based ingredients(
9. Limited Ingredient Treats
Limited ingredient treats are designed for pets with food sensitivities or allergies. These treats contain a minimal number of ingredients, making it easier for pet owners to avoid allergens and provide their pets with simple, wholesome snacks(
10. CBD-Infused Treats
As the popularity of CBD for pets continues to rise, so does the market for CBD-infused treats. These treats are sought after for their potential to help with anxiety, pain management, and overall relaxation in pets. The regulatory landscape for CBD products in Europe is evolving, but demand is expected to grow significantly(
11. Vegan and Vegetarian Treats
Vegan and vegetarian treats cater to the growing number of pet owners who follow plant-based diets themselves and wish to extend that lifestyle to their pets. These treats often include ingredients like sweet potatoes, peas, and other plant-based proteins(
12. Puppy and Kitten Treats
The pet population in Europe is expanding, with a significant number of new puppies and kittens. Treats specifically formulated for younger pets, with appropriate nutrition and softer textures, are in demand. Expect to see a wider range of products catering to this demographic(
13. Cat-Specific Treats
While dogs have traditionally been the primary focus of the pet treats market, the rising number of cat owners is driving demand for cat-specific treats. These treats often cater to cats’ unique nutritional needs and preferences, with flavors like fish and liver being particularly popular(
14. Seasonal and Limited-Edition Treats
Seasonal and limited-edition treats create excitement and a sense of urgency among pet owners. These products often feature seasonal flavors or themes, making them perfect for holidays or special occasions(
15. Treats with Novel Proteins
Novel protein treats, made from less common sources like duck, venison, or kangaroo, are gaining popularity among pet owners looking to avoid common allergens or provide their pets with a varied diet. These treats are particularly appealing to pets with food sensitivities(
Conclusion
The European pet treats market is set to evolve significantly by 2025, with trends like sustainability, premiumization, and health-focused products leading the charge. For businesses in the pet treats industry, staying ahead of these trends and offering a diverse range of high-quality products will be key to capturing market share.
If you’re looking to capitalize on these trends, consider exploring our wide range of wholesale pet treats at Pack’n Pride. We offer a variety of products that align with the latest market demands, ensuring your business stays ahead in the competitive pet treats market.