Explore the booming market of bulk dog training treats in 2025, with expert insights, real-time data, and sourcing tips for retailers and wholesalers. Visit packnpride.com to learn more.
Introduction: Why Bulk Dog Training Treats Are in High Demand
In 2025, the global pet market continues its upward trend, and one of the most in-demand products is dog training treats in bulk. These bite-sized, palatable rewards are essential tools for pet parents, professional trainers, and even animal shelters. But for retailers, distributors, and wholesalers, they represent a high-turnover, high-margin opportunity in a market increasingly focused on convenience, health, and sustainability.

This blog will walk you through:
- Why training treats are booming
- What consumers are looking for in 2025
- Bulk sourcing strategies
- Ingredient trends
- Packaging innovations
- Where to find high-quality wholesale dog treats
Global Market Snapshot: Real-Time Data
The dog treats market was valued at USD 6.4 billion in 2023 and is expected to grow at a CAGR of 5.6% through 2028, according to Mordor Intelligence. Training treats occupy a significant portion due to increased pet adoption, training trends, and the humanization of pets.
In North America alone, over 70% of dog owners use treats for training weekly. With the rise of remote work and puppy adoptions during the pandemic, this category exploded—and it hasn’t slowed down.

What Makes a Good Dog Training Treat?
From the consumer’s perspective, effective training treats share a few core traits:
- Small size: Easy to chew quickly without distraction.
- Strong smell: High-value aroma increases focus and motivation.
- Low calorie: Allows for frequent use during training.
- Clean label: Natural ingredients, limited additives, and transparency.
Wholesalers should prioritize suppliers who understand these fundamentals and offer variety without compromising quality.
Key Trends in Dog Training Treats (2025 Edition)
1. Functional Benefits Beyond Training
Pet parents love multifunctional products. Treats that support dental health, joint health, digestion, or skin & coat are in high demand.
2. Freeze-Dried and Air-Dried Options
Freeze-dried treats retain more nutrients and flavor, making them high-value in the eyes of both dogs and humans. Brands like Pack’n Pride offer wholesale freeze dried dog treats ideal for training sessions.

3. Plant-Based and Hypoallergenic
Allergen-friendly treats made from novel proteins (duck, rabbit, salmon) or plant-based ingredients are trending. These options appeal to health-conscious consumers and dogs with sensitivities.
4. Sustainability Matters
Retailers and distributors now seek eco-friendly packaging, carbon-neutral supply chains, and ethical ingredient sourcing. Offering biodegradable or recyclable packaging is a value-added selling point.
Bulk Sourcing: What Wholesalers Should Look For
When choosing a supplier for bulk dog training treats, consider the following:
Factor | Why It Matters |
---|---|
Minimum Order Quantity | Impacts flexibility and cash flow |
Ingredient Transparency | Builds trust with buyers and end customers |
Certifications | Look for BRC, IFS, HACCP, or USDA Organic |
Private Labeling | Enables retailers to build their own brand |
Logistics & Lead Times | Critical for inventory planning |

👉 Pro tip: Choose manufacturers like Pack’n Pride who offer OEM, ODM, and white-label services—ideal for creating customized solutions at scale.
Ingredient Insights: What’s Inside Matters
Here are some trending ingredients that work well in training treats:
- Chicken and Turkey Liver – Rich in flavor and nutrients
- Sweet Potato – A gentle carb with natural sweetness
- Pumpkin – Great for digestion and texture
- Salmon – Packed with Omega-3s
- Blueberries – Antioxidant-rich and novel
Consumers are reading ingredient labels. Wholesalers should work with manufacturers using human-grade ingredients and simple recipes.

Private Label Opportunities in Bulk Treats
Private label dog treats are growing in popularity, allowing businesses to:
- Build brand recognition
- Control pricing and packaging
- Cater to niche segments (e.g., organic, hypoallergenic, vegan)
💡 In 2025, white label and private label products account for over 30% of dog treats sold on Amazon, according to Statista.
By partnering with experienced OEM suppliers like Pack’n Pride, wholesalers can enter the market quickly and competitively.
Packaging Innovations for Bulk Training Treats
Effective packaging is crucial in the wholesale space. Some rising formats include:
- Resealable pouches for freshness
- Portion-controlled sachets for training kits
- Bulk refill bags for training schools or subscription services

Sustainable materials like compostable films and recyclable plastics are becoming industry standards.
How to Attract Retail Buyers with Bulk Training Treats
For wholesalers looking to move volume, positioning and presentation matter. Here are a few B2B sales tips:
- Offer sample kits to new customers
- Provide training content and usage tips as value-add
- List your certifications and sourcing clearly
- Promote customer success stories (e.g., shelters, trainers)
- Use data-driven marketing, highlighting trends and sales forecasts
Where to Buy: Partnering with the Right Manufacturer
Choosing the right manufacturer can make or break your business. Look for those who:
✅ Specialize in pet treats
✅ Offer competitive pricing for large orders
✅ Support private label projects
✅ Prioritize ingredient integrity
✅ Understand export documentation and shipping

👉 Check out Pack’n Pride, a leading pet treat manufacturer offering freeze-dried, soft-chew, and baked training treats in bulk—perfect for wholesalers, pet stores, and OEM clients.
Final Thoughts: Bulk Training Treats Are a Growing B2B Opportunity
The demand for dog training treats in bulk continues to rise, driven by consumer behavior, pet wellness trends, and the convenience economy. By staying on top of ingredient and packaging innovations—and partnering with the right manufacturer—you can unlock massive growth in this category.
Whether you’re a distributor, Amazon seller, or retail chain, the timing is perfect to expand your offering of wholesale dog treats and tap into the training treat boom of 2025.
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