The pet treat industry has been evolving rapidly, with changing consumer preferences and innovations shaping the market. As we move into 2025, it’s essential for wholesalers, distributors, and retailers to stay ahead of the curve and understand the top trends that will dominate the wholesale pet treat market. If you’re in the business of selling wholesale pet treats—whether dog treats, cat treats, or freeze-dried dog treats—these insights will help you stay competitive and attract more customers.
In this blog, we will dive deep into the latest trends shaping the wholesale pet treat market for 2025, backed by real-time data, and offer you tips on how to capitalize on these shifts.
SEO Meta Description: Discover the top trends in wholesale pet treats for 2025! Learn what’s driving the market, from health-conscious options to eco-friendly packaging and innovative flavors.
1. Health-Conscious Pet Treats Are Here to Stay
In 2025, pet owners are becoming more health-conscious about what they feed their pets, just like they are with their own diets. Consumers are increasingly looking for wholesome, nutritious pet treats that support their pets’ overall health and well-being.
Natural Ingredients Are the Key
Natural ingredients are trending more than ever in 2025. Pet parents want treats made from high-quality, human-grade ingredients. This includes organic meats, plant-based proteins, and treats that are free from artificial preservatives, colors, and flavors. Treats made with simple, recognizable ingredients, such as chicken, sweet potatoes, and oats, are particularly in demand.
Functional Pet Treats
Functional treats—those that offer more than just a tasty snack—are gaining popularity. Pet treats with added benefits like joint health support, digestive aids, or calming effects are top sellers. For example, treats with ingredients like turmeric, CBD, and probiotics are highly sought after. These functional ingredients are not just a passing trend but a growing segment of the market that shows no signs of slowing down.
Data Insight: According to the 2024 Pet Food Consumer Trend Report by the American Pet Products Association (APPA), over 60% of pet owners consider health benefits when choosing treats for their pets.
2. Eco-Friendly Packaging and Sustainability
Sustainability has become a major priority for both pet owners and companies in 2025. The demand for eco-friendly products is growing, and this extends to pet treats as well.
Eco-Conscious Consumers Demand Eco-Friendly Packaging
In 2025, eco-friendly packaging is no longer optional—it’s a must-have. Consumers are looking for pet treat brands that use biodegradable or recyclable packaging, and companies that are investing in sustainable practices are seeing a competitive edge. Whether it’s compostable bags, glass jars, or recyclable cartons, the push for sustainability is a significant driver in the wholesale pet treat market.
Sustainable Ingredient Sourcing
The demand for sustainably sourced ingredients is also on the rise. Pet treat manufacturers are being pushed to trace the origins of their ingredients and ensure that they come from responsible, ethical sources. From grass-fed beef to sustainably caught fish, sourcing materials that have minimal environmental impact is becoming a critical focus.
Data Insight: A study by Nielsen found that 73% of global consumers say they would definitely or probably change their consumption habits to reduce their environmental impact.
3. Freeze-Dried and Dehydrated Treats: The Future of Preservation
Freeze-dried and dehydrated pet treats are poised to dominate the market in 2025. These methods of preservation retain the natural flavors and nutrients of the ingredients, making them more appealing to health-conscious pet owners.
Freeze-Dried Dog Treats: A Fast-Growing Category
Freeze-dried dog treats are one of the fastest-growing categories in the pet treat industry. Their long shelf life, minimal processing, and high nutritional value make them a favorite among pet parents. These treats are often made with single ingredients like chicken, beef, or salmon and are perfect for wholesalers looking to offer high-quality, high-margin products.
Dehydrated Pet Treats: A Simple and Natural Option
Dehydrated pet treats—like jerky and chips—are another popular option in 2025. These treats are made by removing the moisture from fresh ingredients, resulting in a nutrient-dense, shelf-stable snack. Dehydrated treats often appeal to pet owners looking for a natural, less processed option for their pets.
Data Insight: Market research from Pet Food Industry suggests that freeze-dried and dehydrated pet food products will experience an annual growth rate of 9% through 2026.
4. Tailored Pet Treats for Specific Breeds and Lifestyles
As pet owners continue to seek more personalized options for their pets, tailored treats designed for specific breeds, sizes, or lifestyles will continue to rise in demand.
Breed-Specific Treats
Wholesalers should consider offering treats formulated for particular breeds. For example, small-breed treats that cater to the unique dietary needs of smaller dogs are gaining popularity. Similarly, larger breeds often benefit from treats designed to support joint health and muscle development.
Active and Senior Pets
With an increasing number of active pets and senior pets, demand for treats that support these lifestyles is growing. Active dogs need high-protein treats for energy, while senior dogs may benefit from treats with ingredients that support joint health, digestion, and cognitive function.
Data Insight: The Pet Food Manufacturers Association (PFMA) reports that 50% of dog owners in the U.S. are seeking specialized treats for their pets based on activity level, breed, or age.
5. International Flavors and Novel Ingredients
2025 is the year of bold flavors and novel ingredients in the pet treat market. Pet owners are looking for more adventurous options for their pets, including ingredients that reflect international cuisines and unique, superfood ingredients.
Global Flavors and Superfoods
Ingredients like matcha, spirulina, turmeric, and coconut are making their way into the pet treat market. These ingredients, often touted for their health benefits in humans, are now being used in treats for pets, offering antioxidants, anti-inflammatory properties, and digestive support. Pet owners are increasingly looking for treats that offer a wider range of exotic, nutrient-dense ingredients.
Novel Proteins
Novel proteins, such as insect protein, venison, and rabbit, are also becoming more mainstream. These protein sources are often easier to digest and are an excellent option for pets with food sensitivities or allergies. By offering these novel protein options, wholesalers can tap into a niche market of pet owners seeking alternatives to more common proteins like chicken and beef.
Data Insight: According to Mintel, 35% of pet owners in the U.S. are interested in feeding their pets foods containing novel proteins or ingredients.
6. Convenience and On-the-Go Treats
Busy pet parents need treats that fit into their on-the-go lifestyles. In 2025, expect to see more products designed for convenience—treats that are easy to carry, quick to serve, and perfect for travel or training.
Single-Serve Packs and Travel-Friendly Treats
Single-serve packs, which provide an easy and mess-free way to give pets treats while on the move, are expected to continue growing. These packs offer convenience for pet owners who travel frequently or simply want a quick snack for their pet during a walk or training session.
Data Insight: A survey by Petco found that 60% of pet owners buy treats in smaller, more portable packaging for convenience.
Conclusion: Capitalizing on the Trends in Wholesale Pet Treats
As the wholesale pet treat industry continues to evolve, 2025 promises to be a year full of exciting opportunities for wholesalers, distributors, and retailers. By focusing on health-conscious products, sustainable practices, innovative flavors, and convenience, you’ll be well-positioned to meet the demands of modern pet owners.
As the market shifts towards premium, functional, and sustainable options, staying on top of these trends will not only help you stay competitive but also attract more customers to your business.
For wholesalers looking to expand their product offerings and meet the evolving demands of pet owners, Pack’n Pride is your trusted partner. We offer a variety of premium wholesale pet treats, including freeze-dried dog treats, cat treats, and more. Check out our website for more information.